Overview
I worked on the Cubs corporate partnerships team, on the revenue side of the baseball business. Major sponsors pay for hospitality, tickets, signage and in-stadium assets. I helped deliver those deals on game days, managed contracted events and partner logistics, tracked asset utilization and built the recaps and Vision Insights reports that showed what ran and how the assets performed.
What I did
- Game day activation and fulfillment across a 50+ partner book, including Motorola, Southwest, State Farm, Gallagher, and other major Cubs partners. Hospitality, ticketing, signage, and sponsorship assets that have to land correctly when the park is full.
- Managed contracted events, asset utilization and partner logistics so sponsorship commitments stayed on schedule and assets were used as the deal intended.
- Proof of performance decks after activations so partners and the partnerships team have a clear record of what was delivered.
- Used Vision Insights to measure partner asset performance and added those results to internal reviews and partner-facing materials.