Overview
Partnerships and marketing internship with Playfly Sports' agency division (Paragon Sports Marketing) in Chicago. Worked on PepsiCo Activation and Gatorade Youth Programming: campus brand experiences, national youth sports fulfillment, and an MLB draft media partnership for ESPN high school platforms.
What I did
- Campus activations: fall programming concepts and on-site execution for Pepsi, Starry, and Rockstar (sampling, merch, and branded experiences)
- MLB × ESPN high school platforms: contributed to draft week prospect coverage. The team series reached 1.1M impressions across 7 posts
- Gatorade youth operations: ordering and fulfillment for shipments to youth camps and team events nationwide
Outcome
Shipped campus and youth programs on parallel timelines while supporting draft week media coverage for ESPN high school platforms.